THE NEW VOLVO C30 There's more to life than a Volvo. That's why the new Volvo C30 has as many looks as you do, why there are more personalisation possibilities than ever, why we offer the new 1.6 DRIVE with lower emissions, why this four-seater is a world beater and why your individuality still couldn't be in a safer place. That's why you drive one. XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XX XX XX XX XX XX XX XX XX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX XXXXXXX www.volvocars.co.uk XX XX XX XX XX XX It's different. But that's not the only benefit. Nature makes sure we all start out unique. And the new Volvo C30 can help you stay that way. First-class comfort, world-class safety and elegant Scandinavian design are all part of the special Volvo DNA and instantly apparent here. At first glance you'll notice unique Volvo design details such as the bigger, bolder iron mark on a larger, trapezoidal grill, aggressive headlamps that sweep back gracefully, yet peer out protectively and demonstrative rear lamps that include state-of-the-art Adaptive Brake Lights that warn cars behind when you brake harder than normal. Add to that exceptional road holding and scores of exterior and interior customisation possibilities, including the sporty R-DESIGN trim, and you'll discover the new Volvo C30 is highly qualified to protect you and yours, especially from boredom. 2 "Cars are driven by people. Therefore, the guiding principle behind everything we make at Volvo is ­ and must remain ­ safety." Assar Gabrielsson and Gustaf Larson, founders of Volvo Volvo safety technology. Because people are only human. Cars are driven by people. That's why all our safety research and development continues to investigate the capabilities, limitations and tendencies of human nature. This people-centric research is always based on real situations, and with the vision to create cars that do not crash. To help you avoid accidents while maintaining the fun of driving, Volvo safety technologies are designed to support the driver in various situations without unnecessary interference. All these intelligent technologies share information and interact with split-second precision. Today, a new Volvo can "read" actual situations and provide optimal support and protection for example, by sensing normal driving patterns or panic situations and by taking protective action before, during and after a collision. Still, technology can never take the responsibility away from you, the driver. Final decisions are always in your hands. But if these technologies help make you more alert and relaxed, they will also contribute to the overall safety of those in and around your Volvo. Volvo Cars Safety Centre Based on the findings from our accident research, we can recreate a variety of real-life traffic situations and crashes. Beyond numerous virtual crash tests in super-computers, we perform around 400 crash tests each year. We crash test car-to-car at different speeds and from different angles. We perform frontal impacts, rear impacts, side impacts and roll-over tests and test cars off-road as well as against genuine Swedish granite rock-face, we can even simulate impacts with wild animals. If you make it here, you make it anywhere Other car manufacturers come to Sweden for final car testing under harsh and capricious conditions. For us it's home. Our own proving ground Hällered with its 34 miles of test tracks includes different road types from all over the world. Here we scrutinise our cars' ability to support their drivers in all imaginable and unimaginable situations during thousands of test kilometres, not to mention the distances driven on ordinary Swedish roads. Towards a future where cars don't crash We already know what we want to achieve: no accidents. By applying a holistic approach which considers the driver and the vehicle as well as the infrastructure, we can realise a future where cars interact with other cars, the road and the traffic-control systems. For example, this includes cars that can brake and steer automatically, if needed. This makes it possible to design cars in completely new ways to protect and preserve life. Volvo Accident Research Team Since 1970, Volvo's Accident Research Team has investigated accidents involving Volvo cars on Swedish roads. Today, our own statistical database contains over 36,000 accidents with more than 60,000 occupants. In addition to studies on the scene of the accident, our researchers also investigate what happened before the crash to understand how to improve the driver's conditions to avoid a collision. These findings give us unique knowledge that guides us in creating technology that helps prevent or mitigate accidents and, if an accident can't be avoided, to help protect the occupants. Read more about our safety research at volvocars.co.uk 4 There's more to life than a volvo. For decades, we've created cars that encourage people to enjoy life and help protect it in the event of an accident. Many of the most important car safety innovations are the hallmark of Volvo, and hundreds of thousands of people all over the world can say they're still alive thanks to Volvo ingenuity. This is not by coincidence. Our founders stated that safety is, and shall always be, at the heart of what we do. As a result, Volvo is recognised the world over for our passion and dedication to provide the safest cars on the road. The protective character of Volvo also encompasses the world we share. Already in 1972, Volvo was the first car manufacturer to acknowledge and actively respond to the environmental impact of cars. In fact, we invented the three-way catalytic converter, and are constantly innovating to reduce the environmental impact of the cars we make and how we make them. Of course, choosing a Volvo will always be something you do for both yourself and the people around you, because our cars will always consider the well-being of everyone. Even if those people happen to be outside your car or are part of future generations. The three-point safety belt In 1959, Nils Bohlin, a Volvo safety engineer, invented the three-point safety belt. So important is this invention, it is considered to be one of the most life-saving technical innovations in the history of mankind. The three-way catalytic converter with Lambda sensor In 1976, Volvo Cars was the first car manufacturer to introduce the three-way catalytic converter with Lambda sensor for exhaust emission control. Today virtually all petrol powered cars are fitted with this ingenious component, just as indispensable for the environment as the three-point safety belt is for safety. WHIPS (Whiplash Protection System) In 1998 Volvo introduced this unique front seat integrated technology to help protect occupants from whiplash injury in the event of a low speed rear impact. It's considered one of the most effective systems in the automotive world. ROPS (Roll-Over Protection System) This technology including a roll sensor that activates various restraint systems in a roll-over was introduced in 1997 in the Volvo C70 convertible. In 2002 ROPS was further enhanced with the Roll Stability Control (RSC) in the Volvo XC90. ROPS is available in the Volvo C70, XC90 and XC60. CWAB (Collision Warning with Auto Brake) In 2006 this radar and camera based technology became available in a Volvo to help alert the driver, and even help mitigate a crash by braking the car, if the distance to the vehicle in front becomes too short. Collision Warning with Auto Brake is available in the Volvo S80, V70, XC70 and XC60. DAC (Driver Alert Control) Introduced in 2007, this Volvo innovation can detect erratic driving behaviour due to tiredness or inattentiveness and remind the driver it may be time for a break. Driver Alert Control is available in the Volvo S80, V70, XC70 and XC60. City Safety collision avoidance technology In 2008, Volvo Cars introduced the new XC60 with City Safety, the world's first standard-fitted collision avoidance and mitigation technology active at speeds up to 19 mph. Helping to lower the risk of low-speed collisions and whiplash injury, City Safety is a major step towards safer urban driving. At the moment, City Safety is available in the Volvo XC60. that's why we innovate for life. Find more innovations at volvocars.co.uk 6 Do the green light proud. 240 Nm of maximum torque makes it easy to believe green is the way to go. Yet, the source of this power, a modified 1.6 litre turbodiesel with technology achieving up to 74.3 mpg* while emitting only 99 grams of CO2 per kilometre. These numbers help the new Volvo C30 1.6D DRIVe with Start/Stop achieve eco-car status, but it might be the aerodynamic enhancements ­ from the special tyres, wheels and grill to the roof spoiler and even the under-carriage ­ that make sure this hyper-efficient automobile is even friendlier to the environment and more fun to drive. *Based on a combined cycle. 9 99g CO2 per km. Our latest eco-progress, the Volvo C30 1.6D DRIVe with Start/Stop, satisfies itself with up to 74.3 mpg*, for minimum emissions and maximum style. Green at the red lights. To further reduce fuel consumption and CO2 emissions when driving in the city, the 1.6D DRIVe turbo diesel is available with Volvo's new Start/Stop technology. 85% recyclable. To help minimise its total environmental impact, every Volvo is designed to facilitate recovery and recycling at the end of its useful life. Eco driving support Displaying when it's optimum to shift gear, the gear shift indicator in the 1.6D DRIVe variants helps you save fuel and reduce your CO2 emissions. Fuel-saving design. To reduce energy-loss from wind and roll resistance, we utilise advanced aerodynamic design, light-weight materials and low-friction technology. Together with state-of-the-art engine technology, this lowers your CO2 emissions and helps you travel further on fuel. Safer interior materials. Maximised fuel efficiency with diesel. Volvo's advanced common-rail turbodiesel technology ensures superior fuel economy and lower CO2 emissions, from the 109 PS 1.6D DRIVe with Start/Stop to the 180 PS D5, 74.3­45.6 mpg* and 99­164g CO2/km. All our upholsteries and interior textiles are tested for certain allergy-inducing or harmful substances and comply with Oeko-Tex Standard 100. And several interior metal details are tested with regard to contact allergies. Good for you, and for anyone who shares your ride. FSC certified interior wood trim. Choosing the Nordic Light Oak trim you can be confident that the wood in the interior trim comes from responsibly managed forests and is certified according to Forest Stewardship Council (FSC). What's in it for you? We are committed to creating cars that contribute to a better life, be it inside or outside the vehicle. Utilising advanced technology, your Volvo is designed to use fuel efficiently and reduce its impact on the environment. And nowhere is this more evident than in Volvo's new environmentally optimised DRIVe variants. This caring attitude continues inside your Volvo. Here you and your passengers can experience one of the automotive industry's cleanest and healthiest cabin environments. It's as enjoyable as it's responsible. Just as you would expect of a Volvo. Fresh cabin air. Continuously monitoring incoming air and shutting out carbon monoxide, ground-level ozone and nitrogen dioxide. Brake for energy. Driving the 1.6D DRIVe with Start/Stop, the battery is fed with extra power everytime you brake. Smart and fuel-saving. Cleaner exhaust. Fast responding after a cold start, Volvo's advanced emission control eliminates between 95 and 99% of carbon monoxide, hydrocarbons and nitrogen oxides from petrol engine exhaust gases. The Volvo turbodiesels feature a particulate filter that removes about 95% of the particles from the diesel exhaust gases. *Based on a combined cycle. 11 Because nobody likes pollution but everybody likes to drive. Thirty years ago the CEO of Volvo said, "Our cars produce pollution, noise and waste." This truth inspired us to do more than just make cars safer to be in. Starting with innovations like the three-way catalytic converter with a Lambda sensor to today's seven new eco-designated DRIVe models, our goal at Volvo is crystal clear: to build cars that leave a minimal impact on the environment. DRIVe captures all our environmental work ­ from production to recycling ­ and represents our commitment and continued efforts for sustainable mobility. Today's DRIVe models are equipped with state-of-the art diesel engines optimised to reduce fossil fuel-based CO2 emissions. In addition, some DRIVe models are equipped with Start/Stop technology that allows the engine to switch off when the car is at a standstill ­ saving even more fuel. Thankfully, the imperative to make our cars more earth-friendly has inspired innovations that make these DRIVe cars even more rewarding to drive. Our corporate re ...